Saturday 22 July 2017

Competitive Forced Models

In order to create a competitive strategy for an organisation, as per porter's model it is important for an organisation to understand how structurally attractive is the industry in which the organisation exists and what is the organisation's relative position in that industry? These questions are  subjective and dynamic, as these can also be influenced by the behavior of the competitors. The competitive strategy is an organisation's plan for achieving sustainable competitive advantage over, or reducing the edge competitors. In perter's model, the performance of an organisation is determined by the extent to which they mange and manipulate the five key 'forces' which make up the industry structure:

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