Charles Wise-man emphasized that since the organisations have started using information systems for managing their business activities, it is important for these organisation to use the information system for gaining the desired competitive advantage. Wise-man also stressed that the significance of information system does not lie only in the technological sophistication, but upon the role that they play in gaining and maintaining the competitive advantage for the organisations. It is also true that one may not get the competitive advantage all the time by implementing information systems solutions, but it certainly can serve as an important tool in organisation's strategic plan. Add to that, wise-man suggested that while developing a strategic plan, both business and information management people must be involved, as this will help on better integration of technology into the business.
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