The next stage in the e-business model is defining the online strategy. As part of the online strategy, one needs to decide on the online product, services or information offering. Defining the online offering requires organisations to identify the scope of offering; identify the customer decision process, and also to mp the offering to the customer buying process. All these tasks need to be performed in sequential manner. The basic objective of formulating the online strategy is to identify the activities or tasks to be performed in the online space and the activities or tasks to be performed in the online space using traditional infrastructure.
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