Meaning of Promotion

Promotion refers to those activities which are undertaken to bring a business enterprise into extistence. It is a business term which denotes a number of business operations familiar to the business world by which a company is generally brought into existence. It is the process of exploration, investigation, planning and organisation of necessary resources with the objective of setting up a new business opportunities, and the subsequent organisation of funds, properties and managerial ability into a business concern for the purpose of making profits therefrom." The process of promotion beings with conception of an idea from which the business is to be evolved an ends with the translation of the idea into a business as a going concern. Persons who perform the ask of promotion are known as promoter or entrepreneurs. A promoter conceived of the idea of a business enterprise, analyses its prospects, work out a tentative scheme of organisation, bring together the necessary resources of money, materials, machinery, people and managerial ability, and floats an enterprise.


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